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Key's affiliate programme

Key Retirement is a leading national retirement specialist, offering a range of financial services; including equity release, pension annuities, and Wills and LPAs.


Could you be an affiliate?

You too could share in this success by joining Key’s affiliate program.

We are looking for affiliates who have a website with a customer base similar to our own – people aged 55+. So if you think you fit the bill join Key's affiliate program today.


  • 30-day cookie – we can track which visitors came from your website up to 30 days after their first visit

  • It’s easy – we provide you with all of the tools you need

  • You can choose the images and links for your site

  • We handle the enquiries – all you need to do is send us visitors

  • It’s quick and easy to get started



If you have any questions or require any further information regarding Key’s affiliate program please contact

Key Partnerships

If you’re an IFA, Key Partnerships may be the best way for you to refer customers to us. You can refer equity release and annuity clients to us and earn commission

Key promise

Customer satisfaction is at the heart of everything we do; we pride ourselves on being independent, transparent, supportive and straightforward. We're passionate about helping you to make the most of your finances when you’re in or approaching retirement.

0808 252 9170

Monday - Thursday, 9.00am - 8.00pm

Friday, 9.00am - 5.30pm

Saturday, 9.00am - 5.00pm

Sunday, Closed - all day