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Equity release statistics

Key Retirement’s equity release statistics section contains a wealth of equity release data.
These in-depth equity release statistics include analysis on particular sub-sections of data, including:

  • demographic stats such as age and gender

  • stats by UK regions

  • reasons why those who took out a plan wanted the extra cash

Whether you are writing an equity release related article or merely interested in learning more about the market our data is easy to digest and completely organic.
The data in this section is solely based on Key customers. For full equity release market data you can view and download our quarterly Market Monitor online.
Our data is free to use, but we politely request that if you do use any of our statistics you kindly link back to us as a reference.

Largest equity release adviser

Key is the leading independent adviser of equity release plans in the UK; arranging over 35% of all Equity Release Council (ERC) approved plans.
Every quarter we combine our wealth of customer data with our experience and expertise in the equity release market, to produce our Market Monitor.
The Market Monitor uses Key’s data to reflect the market as a whole and provides the most detailed analysis of the equity release sector, including:

  • historical comparisons

  • usage trends

  • age analysis

  • regional analysis based on -

                 • plan numbers
                 • plan values
                 • property prices
If you would like to request some specific equity release data that we have not covered or have any other queries please get in touch.


Unless you decide to go ahead, our service is completely free of charge, as our typical advice fee of 1.95% of the amount released would only be payable on completion of a plan.

Key promise

Customer satisfaction is at the heart of everything we do; we pride ourselves on being independent, transparent, supportive and straightforward. We're passionate about helping you to make the most of your finances when you’re in or approaching retirement.

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