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Why buy an annuity?

After years of working hard and saving money into a pension it's now time to secure your retirement income. Pension annuities give you the security of knowing that you will always have an income and not outlive your pension savings.

Annuities are among the most unique types of investments available and they are starting to see a revival in popularity following the Pension Reforms in March 2015.

There are advantages and disadvantages of buying an annuity and you should explore the alternatives before making any decisions, but annuities remain an attractive option for many retirees.

Saving a large enough pension pot to fund a lengthy retirement is hard, so why not ensure you end up using every penny for its intended purpose?

Ideally you would manage to predict your life expectancy so accurately that you neither run out of money nor leave a large legacy. But this is almost impossible and hugely risky.

This is where an annuity can do all the hard work for you; allowing you to use every penny of your pension pot for its intended purpose, but also guaranteeing that you will never run out of money.

The best bit is that once you have bought your annuity, the money will just arrive in regular intervals until you pass away (or until your surviving spouse passes away, if you buy ‘joint life’ annuity or until your guarantee period runs out).

Reasons to buy an annuity

  1. You will have a reliable income source, guaranteed for life.
  2. It is low risk and will not be subject to market fluctuations like other investments are (unless you buy an investment-linked annuity).
  3. You can combat the effects of inflation by choosing an annuity where the income increases in line with inflation.
  4. Your health and lifestyle choices such as being a smoker can work in your favour and you could get preferential rates. This could mean up to 43% more income^ than someone of the same age in perfect health.
  5. Buying an annuity is a one-off decision so requires no ongoing management.
  6. You can shape your annuity to match what’s important to you, for example ensuring your spouse is looked after financially when you are no longer around.

Best Quote Guarantee


We will not be beaten on rate or we will pay you £100!*

Remember - It's worth shopping around as your income will vary between annuity providers.

Challenge us today and we'll search the whole of the market for you!


*Terms and conditions apply. To find out more speak to a retirement income specialist on 0808 156 2693.
  ^Based on Key's average customer 2015 - Male, single, aged 64, fund value £54,223. It depends on your individual circumstances if you are able to achieve these increases above.

Questions about annuities?

Our specialists will happily answer any questions you have and help you to decide when to buy an annuity.

Key promise

Customer satisfaction is at the heart of everything we do; we pride ourselves on being independent, transparent, supportive and straightforward. We're passionate about helping you to make the most of your finances when you’re in or approaching retirement.

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